Where Adsense Should Appear

In deciding whether or not to include Adsense to your site, there are many aspects to take into consideration. Some feel it harms their reputation, whereas others see it as an beneficial tool for users that produces revenue and also makes their content financially profitable.

The decision comes depending on the commercial objectives and the objective of your site. Many companies that sell products choose to display Adsense advertisements on their websites. It's an odd choice, but it opens new opportunities for competitors to market their product or service to the potential customers.

Some publishers claim that they're only doing this to permit companies that provide ancillary services advertise. This is a valid argument in that companies who like to sell pillows, for example, could give those selling bedding with the opportunity to promote their products.

While this is logical however, there are some online retailers that allow competitors to gain access to their customer base. Many argue that there are still advantages of allowing your competitors to promote on your site. One of them is that if users would like to see your competition they will be able to look them up through an Google search, no matter what. However, the idea of a well-established brand such as coco-cola running an Pepsi advert on their site isn't even possible.

Another aspect to be considered in this case is the fact that publishers don't believe that Adsense can be effective in making conversions. They think that those who click on advertisements aren't highly qualified buyers since they'd quickly go to the information or products they are interested in If they were.

Although Adsense being a questionable option when it comes to online stores, it's definitely a great supplementary option for other types of publishers on the internet. For instance, a website that offers a free service such as dictionary.com has a high volume of traffic and can increase their revenue with adsense. This is the situation for bloggers who offered content for free but were unable to achieve the level of traffic required to sign contracts with advertisers directly.

This is also applicable to other free services that include more extensive types of broadcasting information such as news, for instance. In 2006, a man who later released a collection of videos claimed to earn $19,000 per month from adsense. He claimed that they also approached him through Google to help him improve in the CTR (Click through rate) that he had achieved. The notion of earning a profit such as this is an important factor in enticing online publishers to use Adsense.

A lot of publishers claim that advertising with Adsense makes their websites appear more professional. The publishers who have the ability to deal with advertisers are usually considered to offer an attractive service as well as those who are not familiar with the program might feel it is it is the Adsense advertising company is placed in this situation.

However, Adsense is closely aligned with the publishers that make use of the service solely to offer links to advertisements. Anyone has conducted an Google search, clicked an Adwords advertisement, and then landed on the site that lists the top 10 resources available for... It's a huge problem and is something that people find irritating. If they see it mentions ads from Google when they come across ads by Google on a different website it could be that they are aligning this site with consumer-unfriendly practices. This is a problem that Google needs to address to ensure that Adsense remains an authentic service.

However, regardless of the negatives and websites where the service might not be appropriate, it's still an effective tool for visitors to websites. When you visit a website and click on the link generate revenue to the publisher, whereas those who offer free services can earn revenue.

The only concern Google is facing is that other PPC programs can offer better prices for publishers, and they choose to move elsewhere, thus taking advertisers along with them. But, in the end, it's ideal for both publishers and advertisers to remain in the one PPC circuit.