Why Advertisers support Adsense

Google is the most popular search engine on the internet. It has control over 40 percent of Internet search results, and in addition to the control of advertising via pay per click (pay per click). PPC is where the advertiser pays an amount for each click (CTR) that advertisers decide. As their budgets increase the position of their ads increases and as their position grows it also means they will get more traffic.

This has led to more than 140,000 businesses choosing to partner with them for advertising and advertise on several ways. One method being featured on Google search results, the other is via appearing on distributors' website, the last is to appear in distributors' search results. Since advertisers are featured in Google search results and are often asked. Why would they decide to market with distributors?

One reason is the scalability. The people who initially choose to place ads in the results of a search and are seeing a good ROI (return upon investment) will at some moment that they must discover other advertising opportunities. With the thousands of websites that are able to show their ads, advertisers are able to gain more exposure in a short time.

Another reason for advertisers to choose to promote their ads on Google distributors ' websites is that it gives them more exposure. 60% of users do not utilize Google and therefore, advertisers could reach a wider public by opting on distribution platforms. Many users on websites are searching for a purchase like a smartphone but instead of finding an online store selling the product or service, they find an article. When the content is posted on the site with Adsense then it is inevitable that advertisers will utilize this channel to connect with their target audience.

Another reason advertisers pick adsense is that they are confident in Google. The company is known as a trustworthy firm that enjoys do business with, while also offering free services to millions of people around the world. Advertising professionals believe that their money with Google is secure. In spite of the development of click-fraud and the inevitable negatives it brings for advertisers, they appear to recognize the issue that Google would like to eliminate and perhaps will eventually. Advertisers are pleased that Google admits that there is a problem and offers refunds in line with the issue.

The trust that is built in Google is also based on an understanding of pricing. Pricing is set by market forces, and advertisers are never convinced that Google or publishers Google are overpricing their service. That means that for so long as advertisers can advertise, it will be able to continue, even if they are not able to do so at the same rate.

Another advantage of advertising is that they can be featured in publications that promote their services. This can be observed if you look at the publisher that discusses the advantages of the latest IT software. If a software company is listed on the site, then they'll be the probable source through which the customer will purchase the item. If the customer isn't interested , you can argue that they wouldn't click on the advertisement.

The services that Google offers has provided the opportunity for businesses regardless of size to market. Even though the issue of fraud by clicking persists, the service is widely accepted as the most effective. Companies are looking to market themselves online while established brands decide to draw attention to their services by using the same method.